I am an interaction design student at Estonian Academy of Arts and a senior consultant at Salt Consulting where I lead qualitative research projects to advise clients in making informed marketing, communication as well as product optimisation and innovation decisions on the Japanese market. My approach to design and research is led by a deep fascination with language, culture, communication and anthropology.  I believe that research is an incremental building block to define and map challenges, develop strategies and provide actionable insights for design.